Sandara conquers the Asian giant Alibaba


Bodegas Vicente Gandia’s globally successful beverage brand has become part of Alibaba.

Due to the constant growth and quality of the product, Sandara has managed to introduce its range of references in the catalog of one of the main Asian giants of online commerce Alibaba. Specifically the white, rosé and Wine Mojito in its two formats: 75cl and 37.5cl. With access to this new sales channel, the company expects to boost the indicators at an international level, providing scalability in sales in a short time.

Sandara hopes to replicate her success in the Alibaba market again, especially considering that the young Chinese public makes most of their purchases online, with the mobile being their main tool.

Bodegas Vicente Gandía is characterized by its desire for internationalization, which has allowed that, today, the wines of this winery are present in more than 90 countries on 5 continents. At an international level, Sandara registers spectacular growth with peaks of 48% compared to 2016 to date. Sandara is opening the way in disparate markets such as the US, Japan or Australia where in a short time it will be in the main food outlets.

The Sandara range of sparkling wines is one of the most strategically important brands for Bodegas Vicente Gandía, despite having only been on the market for three years. A reference that is characterized by its bubbly freshness and its aroma as well as being low in alcohol.

Despite the fact that Asia does not have a deep-rooted wine culture like in the West, the arrival of a product like Sandara is a particularly attractive novelty and, in turn, serves as an educational introduction to the universe of a product that is not widely used by Asian consumers. Sandara conveys different codes than traditional wine, making it much easier to understand. This drink with fine and fruity bubbles allows the consumer to enjoy a glass of wine without further complications, in addition to the fact that Asian cuisine is a very good companion for this type of drink.

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